Gunnar Optiks is the brain-child of Jennifer Michelson, who, after seeing her husband struggle with his vision during computer use, was concerned about her son following in the same footsteps.  The company gets it’s name from her oldest son, Gunnar.  It was co-founded with Joe Croft in 2005.  Joe has worked for several companies doing product design and creation.  Possibly his most relevant experience is the almost 10 years spent at Oakley. Gunnar produces both indoor and outdoor “performance eyewear” glasses aimed at people who view computer screens often.